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Press Releases
FOR IMMEDIATE RELEASE -
TDL: THE ULTIMATE EYE JOB
Announcing A New Technique For Safer Under
Eye Rejuvenation
LOS ANGELES, CA - From the plastic surgery capital of the world
comes the latest technique to safely correct undereye hollowness
and darkness, taking years off of your appearance. "TDL"
or (Transconjunctival Deep Lipotransfer), developed by renowned
Oculofacial Plastic Surgeon Dr.
Jonathan Hoenig, is "raising eyebrows" in elite Hollywood
circles as this year's hottest plastic surgery procedure.
Two main developments make Dr. Hoenig's TDL procedure
unique and especially attractive to patients: 1) fat is added to
the lower eyelid area rather than removed, thereby avoiding a skeletonized
appearance as is common with traditional eyelid surgery and, 2)
the transferred fat is placed deep beneath the eyelid muscle, ensuring
a smooth, natural appearance.
"While many patients are concerned with 'bags'
under their eyes, careful examination will usually reveal an actual
absence or loss of fullness, not a bulging of fat, that creates
this illusion. It used to be standard practice to remove any fat
pockets, but this left the patient with even more hollowness, darkness,
and a skeletonized appearance. If you add fat in the right areas,
the so-called bags disappear," explains Dr. Hoenig. The surgery
is performed by injecting the patient's prepared fat through the
inside of the lower eyelid to the to the area where the cheek meets
the lower eyelid and into the tear trough (where the tears fall
beside the nose). Whether the hollowness is inherited or is a result
of aging or previous traditional eyelid surgery, the TDL technique
will effectively re-contour the lower eyelid.
With the revolutionary Transconjunctival Deep Lipotransfer
technique, the eyelid surgery
is safely performed in the office operating room with local anesthesia,
thereby eliminating the cost of an outside surgery center and anesthesiologist
and saving hundreds or thousands of dollars. "With TDL, I use
a fraction of the medicine that would normally be used with traditional
anesthesia," says Dr. Hoenig. His perfected technique does
not allow the fat to get displaced and lumpy. It uses the patient's
own tissue to prevent the chance of allergy or rejection, and the
fat is not visible through the skin yielding dramatic, natural-looking
results.
The technique of fat grafting or fat
transfer surgery to add volume and contour to the face has been
around for at least the last decade. Historically, many surgeons
shied away from transferring fat to the eye area because of problems
with fat reabsorption, shifting, and lumpiness. "After years
of doing fat grafting surgery, I've discovered using the TDL technique
that if I create a pocket for the fat and place it beneath the eyelid
muscle, there is little chance of the fat shifting out of place
or appearing uneven. Since there is relatively little muscle contraction
in this area, the fat tends to last quite well," says Dr. Hoenig.
The TDL Procedure: Fat transfer surgery involves a
mini-liposuction of the patient's own fat, usually taken from the
abdomen or hips, careful preparation of the fat by spinning it in
a centrifuge to separate the fat cells from the fluid, and then
injection of the fat with a blunt needle and syringe into the desired
locations. The procedure can be performed in the office operating
room with local anesthesia and patients can usually return to work
within a few days to a week, although swelling may take longer to
subside. Since the fat, unlike other fillers, comes from the patient's
own body, there is no chance of an allergic reaction. And by injecting
through the inside of the eyelid, there are no external incisions
and therefore, no scars to conceal.
Considered an expert in facial cosmetic and reconstructive
surgery, Dr Hoenig has completed three separate fellowships to ensure
that he is qualified to offer the most advanced techniques in facial
surgery: cosmetic and dermatologic surgery, oculo-facial cosmetic
surgery, and oculoplastic surgery. He is one of the few cosmetic
surgeons who is a diplomat of the American Society of Ophthalmic
Plastic and Reconstructive Surgery (ASOPRS) and the American Board
of Cosmetic Surgery, as well as board certified by the American
Board of Ophthalmology.
dr. hoenig
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